The Foundation

Standert Design GmbH doing business as Standert Bicycles. A single brick and mortar location in Germany started it all. The Standert Bicycles brand was built on character, comittment, and ingenuity. Presently, Standert Bicycles retail locations are located throughout the Southwest, and we are constantly expanding. That amazing growth from a single, humble location to over 160 stores was accomplished by dedication, hard work, and a commitment to providing a warm, family-type atmosphere for our customers.

Our Values

From the very start, Standert Bicycles separated itself from the competition by making sales secondary to the customer. SP puts the consumer on a pedestal because they have been so instrumental in making us the huge success we are today. We would not be in our current position without the strength of our supporter’s loyalty.

To ensure that every one of our Standert Bicycles loyalists has a rewarding experience every time they step foot into one of our locations, we have hired employees who understand and uphold what SP was built upon. Our faithful and hard-working staff is an extension of the Standert Bicycles culture.

Standert Bicycles realizes that awesome customer service alone cannot make a business prosperous. We have also dedicated ourselves to carrying only the premium and in-demand footwear and apparel. We have an eye for the hottest styles and trends because we have an interest in the merchandise we sell.

The Mersho family chose athletic footwear and apparel as their profession because they knew that market and had a passion for it. The Standert Bicycles customers are chic and fanatical about their shoes and apparel. We make sure to supply them with the most stylish brand names available. 

 Our Culture

When a customer walks into any Standert Bicycles location, they are instantly treated like a member of the family. We were founded and are run by a close-knit clan, and that can be felt in every single store. Standert Bicycles has come so far because the Mersho family takes great pride in their work. That commitment and passion can be felt in every Standert Bicycles location, and it inspires the very best from each and every SP employee. The SP family is endlessly pushing themselves to evolve and upgrade. We are never satisfied with our accomplishments, and our commitment to excellence never diminishes.